Home › Forums › Once Upon a Time › General discussion and theories › the ratings are worrying. › Re: the ratings are worrying.
It’s always good to get them nominated and vote for them as fan whenever and wherever possible. Show them some love. Regardless from the ratings.
Now the ratings. Often feared, often misunderstood. :ugeek:
Of course for a network it is somewhat interesting to see how their show did compared with everything else in general and in particular aired during the same time slot – but it’s not the most important number for their decision. More important is, how the show did compared to the average rating of the network (and every show, even something like single event shows as Grammys or Superbowl and sports, is included in that average). And even more interesting, how they did in the for commercials interesting demographic group of age 18-49. Actually, it’s not even interesting, how many people watch a show, really interesting for business is, how many people watch the commercials shown before, after and during a show (Nielsen does evaluate that too, but those numbers are not open data). That is why so far DVR is not of that much interest for ratings, not if people skip the commercials. Same goes for any internet streaming. But they have noticed that this might be something not to underestimate. As well they have noticed that social media might offer some interesting data as well to judge, how interesting a show might be for commercials even, so in fall this year Nielsen will beginn in collaberation with Twitter to evaluate Twitter data regularly. And how many people watch a show is an important but not the only factor for how much money you can take for ad time.
That said, take another look at past Sunday’s ratings.
ABC has at the moment an average rating of 2.3 among 18-49 (now that is an overall average, as far as I can tell, source for all numbers: “TV by the numbers”). Past Sunday’s rating was 2.2 – so okay compared to average. Sure, could be better, Grey’s Anatomy had some 3.1 rating past week, but they had not to go against the Grammys. A share of 5 percent (share of audience age 18-49) was not dazzling but Fox coming in third wasn’t better. Once Upon a time had though like 3-4 million more viewers than Fox (all viewers), a sign that Once Upon a Time attracts probably some more kids and more 50+, a real family show. True, ratings had been better on other Sundays, 3.1/8 (rating/share) for the winter final, season premiere had even 3.9/10, so it’s a low for the show, but not yet something to get big time worried about in my opinion. Not yet. And I share that view with a number of tv critics.
Disagree about the first season rating, Marilou, for ABC they were good. And it was the number one primetime non-sports show on Sundays.
If you want to keep an eye on the numbers:
TV by the Numbers
And for anyone on Twitter the offer @TheCancelBear to get news if shows are good for renewal, at risk, or cancelled.
The site Futon Critic is a good source for a lot of information and news about most shows, including info about ratings, although those number are maybe for advanced interpretation. Go here for Once Upon a Time
And if you interested in how the numbers look for Twitter, go toSocialGuide Intteligence
For the fans of data visualisation: Infographic Reveals The Top Social TV Shows & Movies Of 2012
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