Every time they promoted the #OneWillDie spoiler on FB or Twitter, I looked at people’s predictions. Most of them said Cora, but a surprising amount of people were claiming it could be anyone from Rumple to Charming. So, while the death wasn’t a total surprise, for the casual viewer it was a bit of a mystery.
But ItachiIshtar is right about the double-edge sword. You don’t promote the big episodes, you won’t get the numbers. Spoil it too much and you won’t get the numbers because people think they know what is going to happen.
[adrotate group="5"]
"He was a lot of things to me" "The only conclusion was love"