http://tvbythenumbers.zap2it.com/2013/03/18/abc-earns-second-place-on-sunday/173674/
With a mix of repeat (AFHV) and original programming up against nearly all first-run competition, ABC finished as the 2nd-most-watched net on Sunday to CBS and paced within 1-tenth of a tie for first in Adults 18-49.
Surging over its Adult 18-49 lead-in at 8pm (+57%), ABC’s Once Upon A Time tied CBS’ Amazing Race for #1 in the hour.
The ABC drama won its time slot with key Women (W18-34/W18-49) to rank as Sunday’s highest-rated broadcast series. Once Upon A Time held 100% of its week-ago Fast Affiliate Adult 18-49 rating.
Please Note: Once Upon A Time is seeing much bigger ratings growth after day of air, up sharply over last Fall and the year-ago Spring.
The Adult 18-49 increases for Once Upon A Time from L+SD to L+7 have gone from 42% last Fall up to 52% this Spring, and is also showing a much bigger gain than the same point last Spring (39%).
The ABC drama is posting similar playback increases in Total Viewers, gaining 36% this Spring, as compared to 31% in the Fall and 29% last Spring.
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8:00 CBS The Amazing Race 2.2/6 8.77
ABC Once Upon A Time 2.2/6 7.23
FOX The Simpsons 2.1/6 4.84
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