http://www.thefutoncritic.com/ratings/2013/10/11/abcs-once-upon-a-time-in-wonderland-debut-improves-its-hour-496005/20131011abc02/
RATINGS … Next two weeks will tell if WONDERLAND will hold it’s own. Curiosity will bring in new audience but they have to keep them…. cross your fingers.
ABC Thursday Prime (8-11pm – 7.8 million and 2.5/7 in AD18-49): ABC earned second place on Thursday, beating Fox (6.9 million and 2.4/7) and NBC (3.4 million and 1.1/3). The Net was up 67% over the year-ago night in Adults 18-49 (1.5/4 on 10/11/12).
Once Upon a Time in Wonderland (8-9pm – 5.7 million and 1.7/5 in AD18-49): During the 8 o’clock hour, ABC’s debut of Once Upon a Time in Wonderland topped NBC’s comedies by wide margins (Parks and Recreation/Welcome to the Family = 2.9 million and 1.0/3) in Total Viewers (+97%) and Adults 18-49 (+70%). The Wonderland premiere gained young adult audience (+6%) from its first half-hour to its second half-hour. Given the strong TV playback gains for Once Upon a Time, the ABC drama spinoff will likely see a substantial increase in the L+3 and L+7 numbers. Once Upon a Time in Wonderland improved its time period over the year-ago night with Last Resort by 6% in Adults 18-49 (1.7/5 vs. 1.6/5).
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ABC Thursday Prime (8-11pm – 7.8 million and 2.5/7 in AD18-49): ABC earned second place on Thursday, beating Fox (6.9 million and 2.4/7) and NBC (3.4 million and 1.1/3).
The Net was up 67% over the year-ago night in Adults 18-49 (1.5/4 on 10/11/12).
Once Upon A Time in Wonderland (8-9pm – 5.7 million and 1.7/5 in AD18-49): During the 8 o’clock hour, ABC’s debut of Once Upon A Time in Wonderland topped NBC’s comedies by wide margins
(Parks and Recreation/Welcome to the Family = 2.9 million and 1.0/3) in Total Viewers (+97%) and Adults 18-49 (+70%).
The Wonderland premiere gained young adult audience (+6%) from its first half-hour to its second half-hour. Given the strong TV playback gains for Once Upon A Time, the ABC drama spinoff will likely see a substantial increase in the L+3 and L+7 numbers.
Once Upon A Time in Wonderland improved its time period over the year-ago night with Last Resort by 6% in Adults 18-49 (1.7/5 vs. 1.6/5).
RATINGS FOR WONDERLAND UNIMPRESSIVE …
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