Someone stated this:
My first thought too, except there’s a hashtag “notwhatyouthink“. Hmm…
So maybe it isn’t about Neal/Hook but perhaps it just about Emma?
Or maybe it’s about Neal/Hook and not about Emma at all.
But like Slurpeez said, these songs often create moods or themes instead of plot.
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"He was a lot of things to me" "The only conclusion was love"