TV Grim Reaper has a rare look at the C+3 ratings from the first week. C+3 ratings are the ratings that advertisers actually pay for, which are rarely seen by the public. C+3 ratings are based on how many viewers within 3 days watched all of the commercials of a show: http://www.tvgrimreaper.com/2015/10/14/c3-commercial-ratings-vs-livesame-day-program-ratings-from-week-1-do-they-change-the-prediction-picture/479/ As you can see, there’s not a significant difference between Live + Same Day compared to C+3.
That’s really interesting. It goes back to what you said maybe 3 pages ago–we’re down to a group of very loyal viewers who are going to tune in, but that’s about it. We won’t be picking anyone else up and the key, then, is not to lose the loyal viewers. And…thus far…it looks like we’re not.