Because in his mind the power is the more valuable of the two. Says a lot about Rumple at present, yes?
It does, so you’ll get no argument from me on this point. I was just trying to see it from Rumple’s perspective. He had a split second to choose: box or shard. He dove for the shard. However, his reason for doing so was probably (a) Pandora’s box was safe since the shard is the more powerful item and thus more likely to be stolen, and (b) he needed the shard to wake up his wife since TLK was never gonna work (in his mind anyway).
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"That’s how you know you’ve really got a home. When you leave it, there’s this feeling that you can’t shake. You just miss it." Neal Cassidy