The media enjoys selling CS because it gets them eyeballs. The CS fandom is pretty big and then you couple that with the SFers/SQers who want to read what the media says to try and interpret with their own ship, you get a lot of eyes. Eyes = money = happy media magazines
Going off that and what Slurpeez wrote, you if you haven’t read THIS post by TinkerbelleReturns, it’s well worth it and I think make a lot of great points.
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"He was a lot of things to me" "The only conclusion was love"