ABC finished in a near tie for #1 on Sunday with a Masters Golf Tournament overrun-boosted CBS in Adults 18-49 (1.6/5 vs. 1.7/5), beating Fox by 23% (1.3/4) and NBC by 78% (0.9/3).
The Masters is not on Broadcast and not direct competition for ONCE.
Jumping over its lead-in by 58% at 8pm, ABC’s Once Upon A Time (1.9/6) ranked #1 against its regular competition for the 6th consecutive week among Adults 18-49. The ABC drama was once again the #1 most social broadcast series on Sunday night with 38,302 tweets.
I assume this came from ABC. You have to look at the whole field. We’re the ONLY hour long scripted show on at 8pm on Sundays on Broadcast (2 reality shows and the Simpsons). So yes, #1 show, but we’re the only one at 8pm
EDIT TO ADD
Just because we matched our series low, there is no reason to panic or worry. We’ll go up tomorrow and syndication is on our side. S4 is a lock, even with a 1.9 this morning.