There is a well-documented cognitive bias known as the halo effect. Here’s an official definition:
“Also known as the physical attractiveness stereotype and the “what is beautiful is good” principle, the halo effect, at the most specific level, refers to the habitual tendency of people to rate attractive individuals more favorably for their personality traits or characteristics than those who are less attractive. Halo effect is also used in a more general sense to describe the global impact of likeable personality, or some specific desirable trait, in creating biased judgments of the target person on any dimension. Thus, feelings generally overcome cognitions when we appraise others.”
(Standing, L. G., in The SAGE Encyclopedia of Social Science Research Methods, Volume 1, 2004)What we’re witnessing is a psychological phenomenon. This principle has been documented in studies done of employers favoring attractive candidates for job positions and teachers perceiving attractive students as more capable.
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