Reply To: OUAT Season 4: Ratings News and Discussion

[nonnie]

http://tvbythenumbers.zap2it.com/

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http://tvbythenumbers.zap2it.com/tag/once-upon-a-time-ratings/

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http://tvbythenumbers.zap2it.com/2014/10/06/abcs-sunday-is-up-year-to-year-once-upon-a-time-is-sundays-1-non-sports-broadcast/311380/

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Once Upon A Time (8-9pm – 8.6 million and 3.1/9 in AD18-49):  Nearly quadrupling its Adult 18-49 lead-in at 8pm (+288% over a replay of the prior week’s OUAT premiere),

ABC’s Once Upon A Time (3.1/9) took second to Sunday Night Football, beating CBS’ 60 Minutes/Madam Secretary by 63% (1.9/5) and Fox’s The Simpsons/Brooklyn 9-9 by 72% (1.8/5).

For the 2nd week in a row, Once Upon A Time was up from its year-ago telecast in Total Viewers (+8% – 8.6 million vs. 8.0 million) and Adults 18-49 (+19% – 3.1/9 vs. 2.6/7). The ABC drama was the #1 most social non-sports broadcast on Sunday with 81,442 tweets.  Trailing only the prior week’s season opener, Once Upon a Time scored its 2nd-highest numbers since January 2013 in viewers and young adults – since 1/6/13.

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