The price is that anyone that has ever loved the Snow Queen will never remember her.
That would mean Colette and the the Snow Queen were in love? But why doesn’t Belle remember a thing?
I am going with the theory that SQ and Colette are sisters. Sisterly love and all that. Belle doesn’t remember because she loved her aunt.
Emma grew to love SQ like a mom-boom no memories
Belle loved her as an aunt-no memories
Elsa loved her as an aunt-no memories and trapped in an urn
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