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If the musicals are aired around the holiday season why not Berlin’s White Christmas. I just saw the musical last week and it is fantastic. Or She Loves Me which ends at Christmas.
Phantom and Les Mis have had anniversary productions televised even if they weren’t made for TV as mentioned above. If you want to appeal to children then the Disney route is ideal though IMO not the best musicals are from Disney. I must be the only person in the world who didn’t like the Lion King past the opening number.
Grease – I saw with my daughters and they hated it. Because it wasn’t like the movie. But two of my girls in two different schools (in different countries) were part of a musical production based on the movie. I think that’s the only way it will work. Movie version not theater version. Thats the issue you come across is that movie versions of stage shows are more popular and well known but not necessarily better. Whereas stage versions of movies tend to not stray far from the original. I prefer Legally Blonde the musical over the movie. Whereas Flashdance the musical was awful.
That said I would watch (depending on casting):
White Christmas, She Loves Me, West Side Story, Cabaret, Million Dollar Quartet, Cinderella, The Addams Family, Anything Goes, South Pacific, Singing in the Rain, Joseph, Once…and the list goes on and on and on