True, but advertisers do not care about those outside the 18-49 demo. Those are the numbers the networks use to sell ad time, and those are the only numbers advertisers in turn care about. If they did, those CBS shows on Sundays with high total viewers, but low 18-49 demos would be considered hits. CBS happens to attract a lot of folks older than 49, but at the end of the day they are not who advertisers cater towards. That’s simple ratings 101. It’s harsh that people outside the 18-49 demo do not really matter, but that’s the way the network TV biz works. Not that I’m defending how far Once has dipped, but as someone who has learned to understand how ratings work, I can’t ignore basic ratings facts.
PEOPLE OLDER THAN 49 are usually settled and NOT SWAYED by advertisement or do not need what the advertisers are selling. That is why the 18-49 demo was established … these are the people who spend $$$ on what is advertised.