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But don’t A&E care?
I think they care, but I also think that they don’t accept any sort of criticism as valid. Instead they dismiss as the whingeings of internet fan culture with no legitimacy. Adam constantly says, “I hear what you’re saying” and the like on Twitter, but it’s pretty clear from the show that he and Eddy don’t. The race issue is the big one. They’ve been hit pretty hard about their treatment of PoC over the past few years. So what did they do? They case a black Merlin and a Latina Guinevere. And…then proceeded to treat them exactly the same as they have all other PoC’s that resulted in the criticism in the first place. They thought they could make the problem go away by simply doing some tricky casting, but they don’t really *hear* the criticism.
Or is OUAT still considered successful by the industry’s standards because, simply put, it still makes money?
In a word: yes. Over in the ratings thread, @Josephine found the ad buy rates for 2015 vs 2014. Both Matt and I were pretty shocked that OUAT is actually making more in ad buys for 2015 than we were in 2014. By about $20,000 to be exact. Our season four ratings (2014) were high because of the Frozen hype, but that very quickly dropped before Frozen was even over (ended the season with a 1.7, I do believe. Opened with a 3.5, so we dropped almost 2.0 over the course of 11 episodes). So how in the world are we getting more money this year even with the sharp decline in ratings? I have…no idea. But it’s enough to keep the lights on and it’s enough to make ABC happy and until OUAT starts losing money, it’s going to be considered successful despite the ageism, classism, racism, LGBT problems, rape culture values, ect.