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In the red apple’s defense….it is more so a connection to Snow White than it is to the Evil Queen, and considering Once Upon A Time started from Snow White’s story about her daughter and family….the infamous apple represents every fairy tale as a whole I guess. Is it unoriginal or lazy….yes, but ever since they’ve started the half season mess in Season 3 where they jump from world to world…it’s kind of difficult to choose only one poster as the overall Season Poster (Unless it’s dealing with money, hence how Season 4 was Elsa & the Frozen Apple.) Imagine Season 3 poster without the apple, many would be complaining because they used Neverland instead of Oz as the cover, or vice versa.
And when you look back on it…it all kind of started with apple. Failure of the apple’s sleeping curse led to the dark curse, and Henry going under the same apple’s curse led to the breaking of the Dark Curse. And as I said…Adam and Eddy aren’t the best on posters anymore….Hades sitting on his throne or even a pomegranate with underworld flames and whatnot would probably be a bit too spoilery for them, and the creative/marketing team of OUAT aren’t that bright enough when it comes to new marketing/advertisement ideas, to think of the better ideas you all have come up with.
However I will admit…flames alone surrounding Hook’s face probably could have been enough for this half season poster, because I’m 100% positive Emma’s Dark Swan poster is good enough and dark enough to cover both season arcs. I just think that use of the apple may just be some type of tradition now for Adam and Eddy, as they constantly remind us that to them, Snow White is where every fairy tale began.
At this point in the game, it’s safe to say they’re just trying to put something out quick and easy that the audience already knows about, and anyone who knows anything about Fairy Tales will know of the infamous apple. There is only one other item that probably could have replaced the magic apple which is tied to the central core cast Snow White, Emma Swan, Regina Mills, etc…and that would have been Henry’s storybook, which probably could have worked ten times better but again, would be too difficult the OUAT Creative team to create something brand new than the route they’ve been using since Season 3.
For the overall DVD Cover, I’m placing my money on Dark Swan with Black Apple and Underworld Flames surrounding the edges with the cast photos at the top or bottom. And the face that will appear on the side of the DVD this time will probably be Hook.
"If you go as far as you can see...you will then see enough to go even further." - Finn Balor