So, about that poster… Am I the only one who found it riotously funny? I mean, that right there completes Hook’s saccharine Fabio-ization.
In light of this, I petition that we start calling him Hookio.
Having Neal on the poster works much better because fire is his thing. His name is Baelfire! Which means, “bonfire!”
As for the absurdity of that poster? They literally advertised it as “A fiery new look at Captain Hook!” He. Looks. No. Different. Remember his “new outfit” in season 4? Still trying to figure out what that is.