. That still doesn’t make much sense, when really who was expecting the Camelot characters and the Dark Swan to boost ratings significantly compared to the mainstream pop culture tie-in that was Frozen?
They must have really tired to sell the Dark Swan aspect. Really talked up the fact that Emma is “the favorite” character or something. Even then…if a Frozen adaptation wasn’t enough to keep new viewers all the way through an arc let alone a season, the Dark Swan sure as heck wasn’t going to, no matter how popular the character in question.
Something I glanced over while reading the Ad rates for the 2013-2014 Season. Once Upon a Time in Wonderland’s ad rates only cost $97,136.
*ouch*
I wonder if it would have been more if OUATWL had actually aired during the break instead of concurrent with the parent show.