Well he did once has aspirations of writing his father back to life. *sigh*
But I’m guessing he can “write” everyone home since we keep hearing that the only way to leave Hellbrooke is to the better place or the worse place.
I’m guessing either:
1) Cruella is either lying, or not properly informed about the quill’s power.
or
2) The quill can only restore those from the Underworld and those with unfinished business, not souls from “the better place” or “the worse place.” Would the souls in “the better place” even want to come back to life, if they are happy there with no unfinished business? Even Neal said that he was happy there, which very much felt like the writers way of saying that he won’t ever return to the land of the living. Yeah, I know realistically Neal would want to come back for Emma and Henry, but the writers still said that he was in “a better place” because he didn’t have unfinished business, despite the the lack of logic behind this idea.