@DanielJLewis and I were just talking about this and here are some numbers/thoughts.
They need to stop comparing themselves to LOST. They aren’t the same, not culturally and not number wise. LOST, in its final season was pulling numbers in the demo that we pulled in our FIRST season and haven’t pulled since (with exception of the beginning Frozen arc–but that went south quickly, before the arc’s end).
Latest episode of OUAT drew 3.4 mil live eyeballs and a 1.1 in the demo.
LOST episode 5×16 drew well over 9 million and had somewhere in the 3’s for their demo.
LOST was a beast in terms of ratings and OUAT isn’t going to achieve that, from where we are right now. It’s time to seriously think about how to end the story, make the final arc(s) in S6 the best they can by really focusing on knowing it’s the end.