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We’re still not getting the ratings today:
“An update will be provided by 10:00am ETZ tomorrow morning (Thursday March 16th),” the data collection company informed clients about 40 minutes ago in its third update-but-no-action email of the day. That update Thursday morning will provide fast affiliate ratings for “Sunday March 12th, Monday March 13th and Tuesday March 14th,” Nielsen promises.
Still, four days after a power outage struck Nielsen’s main domestic facility, there is no word whether that means actual numbers for shows like the March 13 season finale of The Bachelor, last night’s This Is Us Season 1 ender, or the shows that packed Sunday’s primetime.
“We are running everything through additional vigorous checks to ensure the data meet our quality standards,” Nielsen told clients in their correspondence this afternoon. “While the ability to collect data was not impacted by the power outage, the speed of our processing systems was, which is why it’s taken longer for us to provide estimates on data availability.”
That’s for sure — or, as one net exec just told me, “Ugh!”
Source: http://deadline.com/2017/03/this-is-us-finale-ratings-nielsen-delay-near-end-nbc-1202043713/
This is a major PR disaster for Nielsen, and could jeopardize their trust with the networks.