Not only was it long overdue to get a poster without the apple, but it also makes sense for a few other reasons. 1) It is a new book, AKA a reboot. 2) Cinderella will be the central story going forward, instead of Snow White. Snow White isn’t even on this show anymore. In a way, I’m surprised they didn’t decide to have the glass slipper serve as “the new apple” in their posters.