Every year AdAge puts out a very fun chart that tracks how much money network TV shows get on average for commercials that air during the show. The numbers are finally up for 2017 and here’s how OUAT stands compared to 2016.
http://adage.com/article/news/tv-ad-pricing-chart/310429/
2017: $81,105
2016: $109,410
That’s quite a drop likely due to S6’s ratings and the move to Friday for S7. It’s also now one of the lowest ad share shows at ABC (and the lowest drama).
That was expected, i believe Adam even said after s6 was renewed that the reason why they got the renew was due to the big Netflix deal of the show, so is likely that ABC doesn`t even care much about the adds and ratings, as long as the show is popular on netflix.
"I offended you with my opinion? Ha, you should hear the ones I keep to myself".