Every year AdAge puts out a very fun chart that tracks how much money network TV shows get on average for commercials that air during the show. The numbers are finally up for 2017 and here’s how OUAT stands compared to 2016.
http://adage.com/article/news/tv-ad-pricing-chart/310429/
2017: $81,105
2016: $109,410
That’s quite a drop likely due to S6’s ratings and the move to Friday for S7. It’s also now one of the lowest ad share shows at ABC (and the lowest drama).
A big thing is definitely the Friday move, as if you look at all the other Friday shows on all networks, none of them have adrates over 97,000:
Inhumans (ABC) – 96,770
Agents of SHIELD (ABC) – 94,921
Hell’s Kitchen (FOX) – 94,507
Blindspot (NBC) – 90,846
Hawaii Five-0 (CBS) – 87,302
Blue Bloods (CBS) – 83,319
OUAT (ABC) – 81,105
Taken (NBC) – 77,839
MacGyver (CBS) – 76,143
20/20 (ABC) – 63,400
Dateline NBC (NBC) – 52,871
The Exorcist (FOX) – 50,546
Jane the Virgin (CW) – 21,143
Crazy Ex-Girlfriend (CW) – 14,371
Interesting observation is that AoS has a higher adrate than OUAT. I guess advertisers have more faith in AoS, since it’s not going through a reboot, and it’s part of the Marvel brand.