I think they are just trying to get us non Hook lovers to feel some sympathy for him. Why did we love Rumple (which most anti Hook fans are pro Rumple) is because at heart he was a man willing to do anything to get back to his son. They are trying to pander to that, but it doesn’t work and is really not needed. I am willing to give new Hook/Rogers a try just knowing that he is no longer the old Hook I could care less that he is looking for a daughter, and actually it makes me kind of disgusted that he apparently had no feeling towards his daughter’s mother as he repeatedly said that he had never known love. By the way why couldn’t he use true love that he obviously feels for his daughter to break whatever curse he has?