Well i could see that too. I could see Emma not being able to deal with calling her Snow at first, but i think everyone else will call her Snow and she will call herself that. And i am assuming that the characters do have both conflicting memories. I just don’t understand why anyone would still be calling Rumpel, Mr. Gold or why it would be important what his fake first name was especially when it seemed like he just didn’t have one. I mean it even said Mr. Gold on the land contract.