Emma Swan = Alice in Wonderland
Perhaps Emma is a metaphoric Alice in the sense that she is a character from another realm stuck in this unfamiliar world. There is a decal of a white rabbit on the rear window of Emma’s yellow bug. Perhaps that is meant to symbolize her going “down the rabbit hole” as she arrives in SB. 
Emma’s car decal is a white rabbit.
As Emma is about to leave Storybrooke, she crashes her car and we see the book flip to a page with a catterpillar and Alice.
There is a white rabbit logo in the bar scene of Cinders, Ruby, & MM
The same white rabbit logo appears on the outside of the bar.
"That’s how you know you’ve really got a home. When you leave it, there’s this feeling that you can’t shake. You just miss it." Neal Cassidy