Yes I enjoy the actor and think he is doing a good job…. but that said …
1/ Hook acts like a school yard bully picking on kids smaller and weaker of stature. ( I still do not think Gold was coward for not wanting to be cannon fodder for the GLORY of his fudal overseer.)
2/ Hook and Mihla are like the Jock and the cheerleader who pick on the nerds. I find Rumple / Gold more intelligent than either of them. Hook got Mihla to abandon her child. He probably would have been an abusive step dad … He sure does not relate well to the LOST BOYS.
3/ I truly dislike the sexual innuendos in a family show.
4/ He is remorseless and blinded by his revenge, willing to hurt innocent people.
I am sure there are other reasons but at 4 am / insomnia has not let me think of them …. good night…