@NONNIE wrote:
Once Upon a Time: Season Two Ratings
http://tvseriesfinale.com/tv-show/once-upon-a-time-season-two-ratings-24748/
ABC ratings for Once Upon a Time Last year, Once Upon a Time got off to a positive start in the ratings but then kept falling each week. It looked like the show would be in danger of being cancelled but the numbers picked up a bit and stopped falling. Will the ratings hold steady this season, rise or sink? It’s not magic but we will have to be patient.
Here are the TV show’s ratings for the 2012-13 season, the best way to tell if Once Upon a Time is going to be cancelled or renewed for season three.
These figures will be updated as the weeks progress so be sure to bookmark and return to this page:
Episode 02-02: Sunday, 10/07/12
3.4 in the demo (-13% change) with 9.84 million (-13% change).
Season averages: 3.65 in the demo with 10.60 million.Episode 02-01: Sunday, 09/30/12
3.9 rating in the 18-49 demographic with 11.36 million total viewers.
Season averages: 3.90 in the demo with 11.36 million.Year-to-year, the season debut of Once Upon a Time was down slightly from the series premiere, by 3% in the demo (vs a 4.0 rating) and down by 12% in viewership (vs 12.93 million). These were the highest numbers since the show’s second episode last October. It was a very strong start.
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I did a quick cut-and-paste of the numbers from the website Nonnie provided into a spreadsheet. The numbers don’t quite agree. The description says episode 02-02 had a 3.4 rating “in the demo” but doesn’t say *which* demographic it is referring to. According to my calculation, it must be the “People 2+” demo, which is the only demographic that yields a result of about 9.8 million viewers. So, 3.4% of all the people in the US over the age of two, living in a house with a TV, watched “We Are Both”
But the paragraph about episode 1 says “a 3.9 rating in the 18-49 demographic with 11.36 million viewers” which can’t be right. None of the 18-49 demographics are large enough to yield that many viewers from 3.9% of their population. If we use the “People 2+” demographic again, we get almost 11.3 million viewers, which is close to the quoted value of 11.36 million but not quite in agreement. Perhaps they are assuming a slightly different population for that demographic.
Anyway, thanks for posting the information about ratings. From what I hear, if a show stays above 3.5% in a large demographic like “People 2+”, it has a good chance of being renewed. Of course, that’s just a rule of thumb and the specifics of how well the show does compared to others, how much revenue it brings in, and how much it costs to produce will really determine its fate. I’ve attached my numbers below, if anyone wants to see them. All populations are in millions. From the information given, I assume the quoted ratings of 3.4% and 3.9% only apply to the “People 2+” demographic. I wonder what the numbers are for the other groups?
Ack! Sorry the formatting got so messed up – forum software does not seem to lend itself to preserving columns. If you are trying to read what was once a table, the right-most column of numbers are the 3.9% calculation applied to each demographic. The numbers to the left of that are the corresponding numbers for 3.4%, and the numbers to the right of that are the populations of each demographic from the website Nonnie provided.
Viewers (M) Viewers (M)
Demographic Population (M) Ep 2-02 Rating = 3.4 Ep 2-01 Rating = 3.9
Households 114.2 3.8828 4.4538
People 2+ 289.42 9.84028 11.28738
Adults 18-49 126.54 4.30236 4.93506
Women 18-49 63.98 2.17532 2.49522
Men 18-49 62.56 2.12704 2.43984
Adults 18-34 67.66 2.30044 2.63874
Women 18-34 33.89 1.15226 1.32171
Men 18-34 33.77 1.14818 1.31703
Adults 25-54 118.7 4.0358 4.6293
Teens 12-17 24.02 0.81668 0.93678
Kids 2-11 39.61 1.34674 1.54479