1) Who is the fairest of them all?:
Pilot – Snow to Charming:
Snow says to Charming:
“She poisoned an apple because she thought I was prettier than her. You have no idea what she’s capable of”
I think that was just a throw-back to the original Snow White cartoon. That was the sole reason why the Evil Queen hated her, because the Magic Mirror declared that she was prettier than her. So really, the Disney Snow White was essentially a ‘beauty contest.’ OUAT gave it more depth though.