Ratings
ABC’s “Once Upon a Time” Returns Up +11% After its Preemption the Prior Week
Info on ABC’s Sunday, ahead of the regular press release.
Up against big NFL competition from Sunday Night Football (Green Bay Packers-NY Giants) and a high-rated NFL primetime overrun on Fox, ABC was up over the year-ago Sunday by 11% in Adults 18-49.
Despite being preempted the prior Sunday for the AMAs, ABC’s Once Upon a Time surged by double digits from its most recent telecast two weeks ago in Adults 18-49 (+11%).
Shooting up from its lead-in 8pm (+88%) against sports-driven competition on Fox and NBC, ABC’s Once Upon a Time stood as the top-rated non-sports show in its hour in Adults 18-49, beating out Fox’s NFL-fueled animated comedies (The Simpsons/Bob’s Burgers) by 11% and CBS’ The Amazing Race XXI by 20%.
In addition, the ABC drama finished #1 straight out in its time period with key Women (W18-34/W18-49).
ABC’s Once Upon a Time sees big increases via time-shifted playback, spiking over its preliminary Live + Same Day numbers by 3.0 million viewers and by 1.4 Adult 18-49 rating points (+41%) in the final L+7 Day ratings.
ยท In addition to increasing 11% in Adults 18-49 from its last broadcast, Once Upon a Time also posted strong gains from two weeks ago with Adults 18-34 (+13%) and key Women: W18-34 +20% and W18-49 +11%.
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