True the lines between god and bad are very unclear. Every character has demonstrated both good and bad behavior which resulted in good and bad circumstances. Rumple/ Gold is clearly on one side and one side only; his own as well as his agenda. His endgame is unknown. His gameplan is undefined. His methods are unorthodox but gets the results. He’s the ultimate wild card. He’s likeable because he seems to have fun. That’s why we like him. What he does can border on the hate side. Remember he works both sides. Who know knows if he has a side picked or if he will ever pick one.