Molly wrote: On fan bases, to suggest that Hook will be saved due to fan demand is to hold the Hook fan base above all other character fan bases… Also, Hooks fans have not been able to bring in the ratings, and that means they don’t have the power to break the show if they don’t get their way. ABC is in this for money, not any kind of love of Hook. I suspect that sometime within the next few weeks, the ABC marketing team in charge of pushing Hook for OUAT will have to explain the lack of return on investment in that decision. Advertisers are likely not happy with the show as they were likely promised higher ratings. The face if OUAT’s middling ratings is Hook, not Neal.
I agree. The ratings have actually decreased over S3a, which largely tried to whitewash Hook’s character and then promote him on Twitter as the face of OUAT (at the expense of the other main characters and their dedicated online followers). The numbers just don’t add up though and the ratings hit their all-time low in 3×11, despite being called a “fan favorite” by DianeReed in her interview. For me, it was just average at best. If the promo department continue to push for Hook then they’ll be ignoring the ratings and numbers don’t lie. If something isn’t working then it doesn’t make sense to continue to push it. I hope A&E are smart enough to realize that not everyone is as “hooked” as they need to be in order to recapture viewers.
"That’s how you know you’ve really got a home. When you leave it, there’s this feeling that you can’t shake. You just miss it." Neal Cassidy