Redhook is the name of a beer. I looked up the site and this was the advertising slogan that appeared.
REDHOOK HAS A CONDITION THAT MAKES HIM COLD AND SWEATY.
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“If I had a world of my own, everything would be nonsense. Nothing would be what it is, because everything would be what it isn't. And contrary wise, what is, it wouldn't be. And what it wouldn't be, it would. You see?” -- Lewis Carroll, Alice's Adventures in Wonderland & Through the Looking-Glass