well I first heard it form a friend, before season 1 aired, and he was excited because it was the Lost writers. I had seen a bit of Lost (season 1) but not much mroe than that. Before long there was commercials for it on youtube before every video I would watch. The ads drew me in. Then my mom and I and brother watched the first episode and I had been addicted ever since. I am probably the most addicted fan I know personally though I am sure many on this site ahve me beat. I love all the Disney reference and in reference to Peter Pan and Alice from the books. I have not read many of the original tales but a big Disney movie fan. I read somewhere as a joke: You know you’re addicted to Once Upon A Time when you consider telling the Once fairytales as bedtime stories and I think I would be fool enough to do that.
Magic always comes with a price, so I pay with visa.