- This topic has 65 replies, 12 voices, and was last updated 8 years, 9 months ago by
.
-
Posts
-
The problem we’re suffering from in this thread is definition because everyone knows the term “shark jump” but aren’t really applying it properly. Neal’s death is a turning point that shifts the themes of the show from family to romance. Frozen is the shark jump designed to get viewers to stay so that the show can slog on for another few years (a goal that was achieved because the first few episodes out of the gate for 4A was so high that the the fall to the end of the season was longer and not as steep which allowed ABC to very easily agree to a S5)
I have to wonder if the Frozen boost is what ABC used to convince advertisers to actually spend MORE money on Season 5 compared to Season 4, despite the ratings decline in 4B. I mean I still don’t get why advertisers would agree to giving the show more money with 4B’s ratings decline, but what do I know. If that is the case, Frozen also benefited the show in regards to boosting ad revenue. Here at the ad prices for Seasons 2-5, with links to the sourced articles:
Season 2 – $203,537 (http://adage.com/article/media/tv-ad-prices-idol-match-football/237874/)
Season 3 – $173,062 (http://adage.com/article/media/tv-ad-prices-football-king/244832/)
Season 4 – $136,538 (http://adage.com/article/media/football-big-bang-tv-s-expensive-ad-buys/295130/)
Season 5 – $155,596 (http://adage.com/article/media/ad-pricing-chart-sunday-night-football-empire-broadcasts-most-expensive-ad-buys/300516/)[adrotate group="5"]Yeah, that’s Frozen money right there. That makes no sense except when you consider the Shark Jump of Frozen. S2 to S3 = decline. S3 -S4 = decline. S4 – S5 = increase. Wut? Frozen. Because the opening episode for the Frozen arc got a 3.5 and the subsequent episodes stayed around the same before the fall (ending us at a 1.9).
I mean I still don’t get why advertisers would agree to giving the show more money with 4B’s ratings decline, but what do I know.
Yeah I don’t either. I’m not sure what the logic behind that it, but there can really be no doubt that the reason why S5 got more money after several seasons of decrease in revenue was because of Frozen.
"He was a lot of things to me" "The only conclusion was love"Yeah I don’t either. I’m not sure what the logic behind that it, but there can really be no doubt that the reason why S5 got more money after several seasons of decrease in revenue was because of Frozen.
The only guess I have is that ABC sweet talked the advertisers into thinking that perhaps Season 5A could get a similarly nice boost just like 4A did. That still doesn’t make much sense, when really who was expecting the Camelot characters and the Dark Swan to boost ratings significantly compared to the mainstream pop culture tie-in that was Frozen? In fact, for the first time ever, we got a premiere that didn’t increase from the previous finale:
Season 1 finale: 3.3
Season 2 premiere: 3.9
Season 2 finale: 2.3
Season 3A premiere: 2.6
Season 3A finale: 1.9
Season 3B premiere: 2.4
Season 3B finale: 2.3
Season 4A premiere: 3.5
Season 4A finale: 1.7
Season 4B premiere: 2.2
Season 4B finale: 1.8
Season 5A premiere: 1.8
Season 5A finale: 1.3Season 2 premiered .6 points ahead of Season 1’s finale, Season 3A premiered .3 points ahead of Season 2’s finale, Season 3B premiered .5 points ahead of Season 3A’s finale, Season 4A premiered 1.2 points ahead of Season 3B’s finale, and Season 4B premiered .4 points ahead of Season 4A’s finale. Season 5B’s premiere, on the other hand, was flat with Season 4B’s finale at a 1.8.
Something I glanced over while reading the Ad rates for the 2013-2014 Season. Once Upon a Time in Wonderland’s ad rates only cost $97,136. Wow, that goes to show that ABC and/or advertisers had no faith in the series from the very beginning. No wonder the show’s CGI budget was horrendous, even worse than the parent show.
. That still doesn’t make much sense, when really who was expecting the Camelot characters and the Dark Swan to boost ratings significantly compared to the mainstream pop culture tie-in that was Frozen?
They must have really tired to sell the Dark Swan aspect. Really talked up the fact that Emma is “the favorite” character or something. Even then…if a Frozen adaptation wasn’t enough to keep new viewers all the way through an arc let alone a season, the Dark Swan sure as heck wasn’t going to, no matter how popular the character in question.
Something I glanced over while reading the Ad rates for the 2013-2014 Season. Once Upon a Time in Wonderland’s ad rates only cost $97,136.
*ouch*
I wonder if it would have been more if OUATWL had actually aired during the break instead of concurrent with the parent show.
"He was a lot of things to me" "The only conclusion was love"A quick thought: apart from everything others have already posted here, I think one of the most pervasive “shark jumpy” features of OUAT — and I think one of its biggest problems — is its insistence on constantly introduce new realms, rather than exploring and developing what they already had going — i.e. Storybrooke. Frozen’s a pretty obvious example, but actually the Greg and Tamara plotline and subsequent Neverland were even worse. And Oz wasn’t spectacular either.
It looked like Season 1 was setting up things for what would happen if the “real world” found out about SB. And arguable, SB is by far the most interesting location in the show — much more so than all the shoddily CGI-ed fairy tale realms that we see once and never revisit again. I think by opting for thinking up new realms to throw at the viewer, they’ve really lost an opportunity with SB.
Do you think that show jumped the shark?
If you do, when do you think it happened?
If you don’t, why?Call it what you will, but I think the show took a nosedive in S3b. For me, the last good episode was probably Going Home. I could’ve been satisfied with that episode being the entire series finale.
"That’s how you know you’ve really got a home. When you leave it, there’s this feeling that you can’t shake. You just miss it." Neal Cassidy
The problem we’re suffering from in this thread is definition because everyone knows the term “shark jump” but aren’t really applying it properly.
I’ve got a theory about this, but it’s old news.
Gaultheria's fanvids: http://youtube.com/sagethrasher
Call it what you will, but I think the show took a nosedive in S3b. For me, the last good episode was probably Going Home. I could’ve been satisfied with that episode being the entire series finale.
Absolutely agree. I thought that episode was so well done. And it really truly felt like a series finale. As far as jumping the shark is concerned, I think season 4A fits that description the best. However, I think I’m one of the few people who enjoyed the frozen arc. So while it may have “jumped the shark,” I thought it was actually well done in how they were able to twist the frozen story, recreate a villain from the stories that frozen didn’t use, and then make us feel sorry for her when we found out what her true intentions were. And I enjoyed the ending because we never really had gotten a villain sacrifice themselves like that (other than Rumple I guess). It proved that although the Snow Queen was a terrible person, once she got what she wanted (unconditional love from her sisters), she saved everyone and sacrificed herself. And the scene with her running with her sisters again was heart breaking. Plus they foreshadowed everything with the note Elsa’s parents sent overboard, and I think they also incorporated Rumple very well into the arc. The frozen arc fit with the ouat universe. It left some characters in the dust, and it was a huge attempt at ratings, but I actually enjoyed the arc and enjoyed Elizabeth Mitchell a lot.
So although they jumped shark, I think it was rather successful. I enjoyed it way more than season 4b. At least there was resolution in 4a with a definitive ending. What we got in 4b and 5a was unfinished and inconsistent storytelling.
The topic ‘Did Once Upon A Time Jump the Shark?’ is closed to new replies.