Home › Forums › Once Upon a Time › Season Four › General S4 discussion (no spoilers) › "Frozen" will turn ONCE into ABC's Secret Weapon
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June 24, 2014 at 9:22 pm #275215RumplesGirlKeymaster
This was an article @Josephine sent my way. It’s pretty interesting if you find the business side of Disney/ABC fascinating and are wondering what Frozen might do
[adrotate group="5"]"He was a lot of things to me" "The only conclusion was love"June 24, 2014 at 10:56 pm #275222Jenna_BParticipantI read another article similar to this (forget where) but basically pointed out Disney is going to unabashedly milk the success of Frozen for as long as they can. So…not shocking that Frozen’s already on OUAT (and completely unbelievable that A&E had to really push to get the rights…suuuure)
June 24, 2014 at 11:05 pm #275223GaultheriaParticipantFrozen seemed like it was designed with a OUAT tie-in in mind, the way the awkward phrase “True Love’s Kiss” kept popping up as a curse antidote.
Gaultheria's fanvids: http://youtube.com/sagethrasher
June 25, 2014 at 1:01 am #275225WickedRegalParticipantYep…somewhere in the far back in my mind, I think Adam and Eddy are going to try to find a way to fit Elsa in as a Series Regular by the end of Season 4. Now it could have worked if Neal was still alive, and #FrozenFire could have happened. Or if SwanFire revived, Elsa could have been with Hook making #IceCaptain
"If you go as far as you can see...you will then see enough to go even further." - Finn Balor
June 25, 2014 at 1:58 am #275227MyrilParticipantOr they could go for a more diverse couple for a change, instead of telling the same story with nearly the same pretty faces over and over again, and establish a friendship of whatever kind with Red for example 😉
Of course Disney is to get as much out of Frozen as possible, it’s their function. They’re not a charity organisation or some friendly patron of arts trying to foster their societal status, it’s business. One of the things Disney is good at is crossing over business segments, from movie to stage to parks to TV screen to games and interactive internet, as the article so nicely notes. That doesn’t mean, that they jump instantly if some writers come along shouting, we want to tie in one of the big movie product to this TV product, they want to see a convincing concept. Even Joss Whedon had to present a good concept for Shield and he is a bigger number in business than A&E. Two young men liking to play in Disney’s toy shop have to convince the cashier that them playing around with that toy will make money and not just cost money.
Otherwise this article is stating the obvious, though rather without giving much information. Yes the cable networks make more for Disney, but it includes ESPN, that is sports!sports!sports!, and scripted primetime broadcast hardly can be compared with that. Would have been nice to say what that useless chart is about (change income this year’s quarter compared to past year), but charts and numbers make everything look serious business even if no one cares what they’re useful for or saying. That Frozen was a big box office hit and helped to boost income of the movie segment doesn’t mean that it automatically will translate into a success on TV. They mention Shield – it was one of the highest anticipated shows past fall, boosted by campaign (costing some money I’m sure) and had an impressive audience in the pilot, but then had one of the worst drops in audience number right after the pilot. I still have no clue, who Shield wants as audience, after a whole season (no clarity about that could be bad for selling ad time, is it for all 4 quadrant, family or more adolescent, comics fans or trying to bring in new audience into the Marvel world? Maybe they do want it all but they haven’t really found a consistent tone for the show). The show made not much sense for 2/3 of its season until they finally go make the big reveal and game changer and connect everything with the new Captain America movie. Enjoyed that connection, but what were the first 15 episodes there for? Not such a good example of tieing TV and movie worlds.
Quite sure Frozen doesn’t need OUaT, though maybe OUaT might need Frozen. Disney’s secret TV Weapon? Whatever.
@Gaultheria Possible there were inspirations, but doubt they developed with OUaT in mind.They were on and off developing a Snow Queen concept for years. Jennifer Lee said in interviews, that the idea of an act of true love and looking at true love in a different way was already there when she got on board in March 2012. It was not coming from her, but still possible there was inspiration from OUaT, the first season was airing at that time.
But different from OUaT’s take in Frozen it is an act of true love not a kiss.
The true love kiss is an older take of Disney on fairy tales. Snow White and the Seven Dwarfs from 1937 changes the Grimm Brother’s version significantly in this point, and lets a kiss of the prince break the curse instead of servants stumbling with the coffin and thus causing the piece of apple stuck in Snow White’s throat to dislodge. True love’s kiss is nothing innovative of OUaT, the opposite, it is more an old Disney style, quite uncreative take at the power of (true) love. Frozen is more progressive in that than OUaT.
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