ONCE UPON A TIME RATING — links and discussions related to ratings.

[Myril]

myril wrote: Wrote it before: It doesn’t matter if billions of people watch a show sometime. To sell it to advertising industry it only matters, how many people age between 8-49 watch it in a certain time frame. Live numbers count most, DVR+3 has still a bit of worth, everything else is cosmetics. You might find that unfair, but that is business. Again: It’s about money not about popularity, and different from what common people assume, that is by far not the same.

BUT as viewer use ON DEMAND watching / streaming / hulu / net flicks etc more and more the advertisers pay attention. REGULAR BROADCAST (same day) TV is loosing it’s clout. Tech Talker /Tech Stuff PODCAST just had episodes on how the viewing habits are changing and advertisers are adapting their advertising campaigns. Listen if you get a chance… they can be downloaded on iTunes.
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Yes, they are paying more attention to it in the sense that they’ve noticed, that more people are using these ways to watch and more often. But they have yet to find a good way to monetize it. So, people watch shows in other places, but are they willing to endure plenty of advertising while doing so? Besides, Netflix and Hulu are yet not really open about their numbers, and despite all the hype around on demand viewing particular via the web, the majority is still watching good old network TV. That Tech podcasts are getting excited about on demand viewing is no surprise, but more important is if business economist get excited about it.

Sorry for bothering so much with money and business views, but that is what ratings are about. It’s no popularity contest, and neither about quality nor tech.

edit: Just read this interesting article about what is called “upscale young adults” and TV ratings. No mention of OUaT though. But it gives an idea, that the rating numbers we get to see are just a fraction of the data they have and are interested in.

[nonnie]

http://www.spoilertv.com/2013/10/live7-dvr-ratings-week-3-7th-oct-13th.html

Live+7 DVR Ratings – Week 3 (7th Oct – 13th Oct 2013) : Top 25

It takes about 2 weeks to get the result for the DVR ratings…
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Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows

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Rank .. 17
ONCE …Shows
ABC …. Network
2.4 …18-49 L+SD (rating)
3.5 —18-49 L+7 (Rating)
1.1 — – Post Airdate Increase (Absolute)
45% —-Post Airdate Increase (%)
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17 Once Upon a Time ABC 2.4 3.5 1.1 45% – –

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[kranen]

First piece of rating news for ‘Good Form’ is in.

Sunday 10/27/13 Metered Markets

Baseball is a Bigger Draw Than Football

Household Rating/Share

Fox 11.7/19

NBC 7.9/13

CBS 6.7/11

ABC 3.5/ 6

-Percent Change from Year-Ago Evening – Sunday 10/28/12:

CBS: – 7, Fox: – 8, NBC: – 9, ABC: -29

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-Winners:

“The OT” (Fox), “The World Series,” Game 4 (Fox), “Sunday Night Football” (NBC)

 

-Fading Fast:

“Once Upon a Time” (ABC)

 

-Losers (excluding repeats):

“America’s Funniest Home Videos” (ABC), “Revenge” (ABC), “Betrayal” (ABC)

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-Ratings Breakdown:

Baseball prevailed over football last night, with Game 4 of “The World Series” on Fox, Boston at St. Louis, at an estimated 10.5 rating/16 share from 8-11 p.m. (with the Pre-Game at a 10.6/16). Comparably, that was seven percent above the fourth (and final) match-up between San Francisco vs. Detroit on the year-ago evening (9.8/15 on 10/28/12), which translated into 15.49 million viewers and a 4.7 rating/11 share among adults 18-49, based in the live plus same day data.< Earlier in the evening on Fox was a half-hour NFL overrun at a 16.0/28 in the 7 p.m./ half-hour (#1 for the evening), followed by post-game “The OT” at a dominant 12.9/22 at 7:30 p.m. Over at NBC was the Green Bay Packers at the Minnesota Vikings at an estimated 9.9/16 share from 8:30-11 p.m., which opposite baseball was below average. Earlier in the evening on NBC was pre-game Football Night in America at a 1.6/ 3 at 7 p.m. (#4), a 3.3/ 6 at 7:30 p.m. (#4) and a second-place 6.7/11 in the 8 p.m. half-hour. As a reminder, results for any live sporting event are always approximate. Outside of sports, CBS scored a typical Sunday with its combination of granddaddy “60 Minutes” (#2: 7.8/13), “The Amazing Race” (#3: 5.8/ 9), older-skewing “The Good Wife” (#3: 6.9/10) and “The Mentalist” (#3: 6.2/10), which were all close to year-ago levels ABC, unfortunately, bled considerably opposite the increased competition with erosion of an average 29 percent as a result of its line-up of veteran “America’s Funniest Home Videos” (#3: 3.3/ 5; -23 percent from the year-ago evening), “Once Upon a Time” (#4: 4.5/ 7; -26), “Revenge” (#4: 3.9/ 6; -30) and recent entry “Betrayal” (#4: 2.4/ 4) which dropped from failed year-ago occupant “666 Park Avenue” (3.5/ 6 on 10/28/12) by 31 percent.

Source: Nielsen Media Researce

[RumplesGirl]

Football AND the World Series.

Everyone prepare for a hit.

"He was a lot of things to me" "The only conclusion was love"

[RumplesGirl]

Thanks #ONCERS — ratings went UP this week! We know you had a lotta choices last night and we are SO APPRECIATIVE! #SaveHenry #Ariel

— Adam Horowitz (@AdamHorowitzLA) October 28, 2013

8:00 p.m.

ABC – Once Upon a Time
Viewers: 7.30 million (#4), A18-49: 2.3/ 6 (#3)

CBS – The Amazing Race
Viewers: 8.58 million (#3), A18-49: 1.7/ 4 (#4)

NBC – Football Night in America
Viewers: 11.88 million (#3), A18-49: 4.3/11 (#2)

Fox – The World Series, Game 4 (Boston Red Sox vs. St. Louis Cardinals)
Viewers: 16.29 million (#1), A18-49: 4.7/12 (#1)

———-

8:30 p.m.

ABC – Once Upon a Time
Viewers: 6.69 million (#4), A18-49: 2.1/ 5 (#3)

CBS – The Amazing Race
Viewers: 7.88 million (#3), A18-49: 1.7/ 4 (#4)

NBC – Sunday Night Football: Green Bay at Minneapolis
Viewers: 15.92 million (#2), A18-49: 5.8/14 (#1)

Fox – The World Series, Game 4 (Boston Red Sox vs. St. Louis Cardinals)
Viewers: 16.98 million (#1), A18-49: 4.8/11 (#2)

http://www.tvmediainsights.com/forum/?mingleforumaction=viewtopic&t=4447

"He was a lot of things to me" "The only conclusion was love"

[Killian Jones]

Ok considering we were up against World Series and Sunday Night Football I’m very happy since we actually went up vs more competition.  Next week the Series should be over and the football game on paper isn’t really anything special. We should do well again for Ariel.

[RumplesGirl]

Again, #OnceUponATime was the #1 non-sports broadcast program of the night! Thank you all! #humbled #SaveHenry #Ariel is coming…

— Adam Horowitz (@AdamHorowitzLA) October 28, 2013

Adam and Co. seem happy. So yes, up against impossible sports night we came out OK.

"He was a lot of things to me" "The only conclusion was love"

[Killian Jones]

Adam and Co. seem happy. So yes, up against impossible sports night we came out OK.

 

remember I said last week that the Sunday football ratings would drop considerably, I’m surprised they dropped so much that Baseball beat them out. Thank the Vikings for being unwatchable lol. Next week we can expect the Texans so help make the ratings for football about as crappy maybe a little higher since the QB for Indy has a bit of a following. The week after will be tough Cowboys Saints both big primetime teams.

[nonnie]

http://www.seattlepi.com/entertainment/tv/tvguide/article/Ratings-Once-Betrayal-Mentalist-Up-Good-Wife-4932708.php

Once opened ABC’s night with 7 million viewers and a 2.2 in the adults 18-to-49 demographic, up a tenth from last week. Betrayal (3.4 million, 1.0) also inched up a tenth and Revenge (5.6 million, 1.5) was flat.

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8 p.m.
CBS: The Amazing Race 8.2 million viewers (1.7 demo rating)
ABC: Once Upon a Time 7 million (2.2)
Fox: World Series Game 4 15.4 million (4.4) [8-11 p.m.]
NBC: Sunday Night Football 14.9 million (5.6) [8-11 p.m.]

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[nonnie]

http://tvbythenumbers.zap2it.com/2013/10/28/abcs-sunday-lineup-grows-against-the-world-series-and-sunday-night-football/211815/
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ABC Sunday Prime (7-11pm – 5.5 million and 1.5/4 in AD18-49): Opposite stiff professional sports competition from NBC’s Sunday Night Football and Fox’s World Series Game 4,

ABC’s Sunday lineup gained 7% week to week in Adults 18-49 to match a 3-week high.

ABC’s Once Upon A Time and Revenge were Sunday’s Top 2 broadcast dramas in Adults 18-49 for the 4th straight week out-delivering CBS’ The Good Wife and The Mentalist. Against the heightened competition, each of the Net’s Sunday series were up or held even week to week.

America’s Funniest Home Videos (7-8pm – 6.1 million and 1.4/4 in AD18-49): In the 7 o’clock hour, America’s Funniest Home Videos was up 27% over the prior week in Adults 18-49 to deliver a season high.

Once Upon A Time (8-9pm – 7.0 million and 2.2/5 in AD18-49): Sunday’s top-rated broadcast drama, ABC’s Once Upon A Time spiked over its Adult 18-49 lead-in at 8pm (+57%) and defeated its non-sports competition on CBS by 29% (Amazing Race = 1.7/4). The ABC drama was up 5% week to week in Adults 18-49.

[Author]

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