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*clears her throat and looks around lecture theater*
Alright… okay, serious.
It is not really clear, what the Twitter data means. It seems so far, that there is a correlation between Twitter chatter and people tuning in, meaning lot of buzz on Twitter makes people curious and tune into a program – like when people on the street run and look in one direction we can’t help it but follow, curious to see what is going on. It is assumed that as well Twitter chatter shows engagement, people paying attention to a show while watching it. Research suggests that people tweet more during a show than during advertising breaks, so marketing can relax, at least Twitter doesn’t seem to distract people from watching the great ads they’re producing for much money (although possible there is less Twitter chatter in the breaks, because people don’t pay attention to them and do something else, like rush to get a new bowl of popcorn, just saying – that would be more true for example for Germany, where there are fewer but longer breaks, but Nielsen doesn’t rate in Germany).
One thing to take into account at least at the moment is, that demographics of Twitter and of average TV audience are not the same. Twitter is younger, more urban, more tech-savvy, bit more geeky – but on the other hand, that is a group marketing is much interested in, they are the ones with money to spend (allegedly). Beyond that most of the Twitter chatter is produced by only a small number of people, many Twitter users are more listeners than talkers (although this might partially be due to craze about follower numbers proving something, so there are not just spammers around but a number of accounts just there to increase follower numbers)
At the moment they are measuring number of tweets. Not sure if that includes new-style retweets, but I guess it does, didn’t find info about that yet; very sure it doesn’t include faving a tweet. And they measure how many people theoretically are reached by those tweets, aka unique followers (taking into account, that people have partially the same followers, so it’s not a mere addition of follower numbers of the accounts which tweeted).
Don’t mistake these numbers with what you can see on the Twitter webside as trends. Twittertrends are something different, a relative measure of the impact of a subject, relative to the overall number of tweets send in a certain time frame. In other words: what is popular chat on Twitter at a given moment. Additionally the trends shown are those which are newly popular, meaning, if a subject is popular all day it will likely not be in the trends all day, only if there is a sudden significant increase in chatter again (to not bore us all to death with ongoing Bieber or Cyrus chatter every day). So a show trending (while on air) might be still far from being in the top Twitter TV rating charts, simply when there is little Twitter chatter in that time at all, and because there was very little talk about it before, but all in all it didn’t generate huge tweet numbers. And the trends depend on who you are following and on location (but you can control the latter a little in your settings) More about Twitter trends algorithm.
Now that they’re making money with the data, Nielsen and Twitter are of course not as free with giving data anymore. So haven’t seen any numbers on the web about episode Lost Girl.
[adrotate group="5"]¯\_(?????? ?)_/¯
At the moment they are measuring number of tweets. Not sure if that includes new-style retweets, but I guess it does, didn’t find info about that yet; very sure it doesn’t include faving a tweet.
Dunno if the style of RT matters, but I read something the other day from another show’s fandom, letting everyone know how they can get the tweet count up, and it said it only counts tweets originating in the US, but if an international tweet is then RT by someone in the US, that RT will count. I’d guess that other style RTs would probably just count as an original tweet by the RTer?
At the moment they are measuring number of tweets. Not sure if that includes new-style retweets, but I guess it does, didn’t find info about that yet; very sure it doesn’t include faving a tweet. And they measure how many people theoretically are reached by those tweets, aka unique followers (taking into account, that people have partially the same followers, so it’s not a mere addition of follower numbers of the accounts which tweeted).
So does one Tweet = one person?
"He was a lot of things to me" "The only conclusion was love"Final ratings for #OnceUponATime on Sunday came in at 2.6. No decline from our premiere! Thank you all! #soappreciative
— Adam Horowitz (@AdamHorowitzLA) October 8, 2013
FANTASTIC News!!
As they stand the day after, 8million live views and a 2.6 ratings share. Look for that to go UP in the next few days.
"He was a lot of things to me" "The only conclusion was love"Does the rating really matter didn’t they say they are already renewed for a Season 4, and because of this I don’t think ABC is really prompting Once but WL in my opinion.
Does the rating really matter didn’t they say they are already renewed for a Season 4, and because of this I don’t think ABC is really prompting Once but WL in my opinion.
Season 4 is not a 100% thing. If the numbers suddenly took a real plummet, like below 2 million and under a 1.0 rating share, we might be in trouble. Season 4 is a given but NOT for sure yet.
They are doing heavily WL promotion but that’s because it is a brand new show that is up against some serious competition in its time slot. It’s gonna need help, hence all the heavy promotion. ABC is very confident in ONCE which is why it might appear that they aren’t doing as much for the show right now. As these numbers show we’ve got a pretty nice base and are remaining solid. They don’t need to worry about ONCE right now.
"He was a lot of things to me" "The only conclusion was love"Some more info in short about the Twitter TV ratings. They measure things like
– unique authors = users who tweeted at least once about a show
– total tweets = total number of tweets about a show, social media abbreviations (guess hashtags), @ replies to official show or cast member accounts, other show specific keywords
(still not all clear about automated, new style, and manual, old-style, re-tweets, the moment you comment, aka like “Like RT@…” it counts as a unique tweet, at least in most Twitter metrics I know of, so guess here the same; the number of re-tweets you can see for every tweet on Twitter is the number of automated re-tweets, so some people are by now angry if anyone dares to use old-style RT, but it might be better for other metrics)Tweets don’t equal person
– average number of tweets per unique author
– average number of followers per unique author
– unique audience = number of distinct Twitter users reading at least one tweet related to the program (yes, they actually have a way to measure reads, it’s called impressions, by users logged in on a Twitter supported platform, like the Twitter website or something like Tweetdeck, not saying that the people actually read it – considering how fast I sometimes scroll through my timeline…)
– impressions (read tweets, see above)
– activity (unique authors + tweets) is measured 3 hour before, during and 3 hours after original broadcast (local time)
– reach (unique audience, impressions) measured from when the tweets are sent until end of broadcast day at 5am.Quite sure they measure only tweets originating from the US, after all it’s about US ratings (limiting it to US as good as they can). So yes, it does make sense to manually RT tweets from non US folks. If you like add a little comment to it, like “like”. Many people by now seem to have forgotten, or never have been told, that that was the way Twitter thrived in the first place, by sharing actively, making the origin and the sharer(s) visible in the timeline (a tweet retweeted automatically many times for example appears still only once in your timeline, makes it easy to miss)
And a word about how important the viewer numbers/ratings are: They are not unimportant, but for a single show not so much compared to numbers of other networks. More important is a) what numbers does the network expect for the show, b) how does a show do compared to average of the network and other shows of the network. So it is a lot more interesting to see how Grey’s Anatomy or Agents of S.H.I.E.L.D are doing (Scandal is at the moment ABC’s top show, ignore it) than for example SVU, Glee or The Voice.
¯\_(?????? ?)_/¯
http://www.tvweek.com/blogs/tvbizwire/2013/10/abcs-sunday-prime-time-loses-g.php
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ABC’s Sunday Prime Time Loses Ground TVbytheNumbersABC can’t be happy about the ratings results for its Sunday prime-time lineup. Based on Nielsen overnights for the key 18-49 demo, all three of the network’s original dramas lost ground as ABC finished in fourth place among the big four networks.
TVbytheNumbers.com reports that “Once Upon a Time” fell one-tenth from a week ago to a 2.5 average rating in viewers 18-49, while “Revenge” lost four-tenths to a 1.9 and “Betrayal” also lost four-tenths, settling for a 1.1.
NBC won the night on the strength of “Sunday Night Football,” which pulled a 5.7 in 18-49 for the showdown between the Houston Texans and San Francisco 49ers. That was down a full ratings point from the preliminary number a week ago.
CBS’s prime time was delayed by a 44-minute football overrun, rendering preliminary numbers meaningless other than to point out that CBS appears locked into second place for prime time overall in the 18-49 demo, and first place in total viewers.
Fox’s lineup was even with last week or down a bit. “The Simpsons” equaled the 2.9 average in adults 18-49 that the show recorded a week ago, and “American Dad” matched its 2.1, while “Bob’s Burgers” slipped three-tenths to a 1.9 and “Family Guy” dipped one-tenth to a 2.5.
For prime time overall, NBC leads the way with a 4.9 average in viewers 18-49, followed by CBS with a 3.8, Fox with a 2.1, ABC with a 1.5 and Univision with a 1.1. In total viewers, it’s CBS on top with an average of 15.2 million, followed by NBC (12.6 million), ABC (5.3 million), Fox (4.6 million) and Univision (2.9 million).
he Simpsons and Once Upon A Time were adjusted up a tenth among adults 18-49 versus Sunday’s preliminary ratings. Final NFL numbers for NBC and CBS are below, as well as unscrambled program ratings for 60 Minutes, The Amazing Race, The Good Wife and The Mentalist.
Want to know why adjustments occur to the preliminary ratings? Read this.
Final broadcast primetime ratings for Sunday, October 6, 2013:
Time Net Show 18-49 rating 18-49 Share Viewers Live+SD (million)
7:00PM CBS Football Overrun 9.9 34 28.32
FOX The Simpsons -R 1.4 4 3.38
ABC Once Upon A Time-R 0.7 2 2.887:30PM CBS 60 Minutes (7:44-8:44) 3.8 10 17.94
NBC Football Night in America 2.1 6 5.71
FOX The Simpsons -R 1.8 5 4.288:00 PM NBC Football Night in America/ Pre-Kick 4.1 12 10.40
FOX The Simpsons 3.0 8 6.42ABC
Once Upon A Time 2.6 (18-49 rating)
7 share
8.00 million8:30PM NBC Sunday Night Football (8:30-11PM) 7.0 19 17.69
CBS The Amazing Race (8:44-9:44) 2.4 6 9.74
FOX Bob’s Burgers 1.9 5 4.219:00PM FOX Family Guy 2.5 6 5.20
ABC Revenge 1.9 5 6.849:30PM FOX American Dad 2.1 5 4.47
CBS The Good Wife (9:44-10:44) 1.6 4 9.2310:00 PM ABC Betrayal 1.1 3 3.90
10:30PM CBS The Mentalist (10:44-11:44) 1.5 5 8.550
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SOME SHOWS ARE BEING RENEWED FOR NEXT YEAR…
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The topic ‘ONCE UPON A TIME RATING — links and discussions related to ratings.’ is closed to new replies.