OUAT Season 4: Ratings News and Discussion

[MatthewPaul]

#OnceUponATime rose to a 3.0 A18-49 and 8.7M viewers in L+3

— TVMoJoe (@TVMoJoe) March 6, 2015

[RumplesGirl]

The full demo ratings for episode 413 “Unforgiven” are going to be delayed because of the time change. However, the Top 25 market has been posted and ONCE got a 2.1

That is not necessarily a reflection of the Demo Market (the one that really matters) so stay tuned and I’ll have those numbers soon.

"He was a lot of things to me" "The only conclusion was love"

[RumplesGirl]

Full numbers for episode 413 “Unforgiven”

Live Viewers: 6.63 million

Demo: 2.1

Basically we ticked down ever so slightly as was to be expected

"He was a lot of things to me" "The only conclusion was love"

[MatthewPaul]

It should be noted that Once had the highest demo number last night. CBS had the highest number of total viewers for the whole night, but that’s because CBS always attracts a large number of adults older than the targeted 18-49 demo. But it is of course that 18-49 demo number that is the most valuable to advertisers buying airtime. There’s also normally a decline for everything as a result of Daylight Savings, and I think we’re starting to see that now.

Source: http://tvbythenumbers.zap2it.com/2015/03/09/tv-ratings-sunday-the-last-man-on-earth-drops-madam-secretary-the-good-wife-fall-to-new-lows-revenge-rises/372678/

We’ll definitely see more of a drop as the Season continues, but I have my doubts we’ll decline past our current series low, which is at a 1.7. Especially when we could slightly go back up for big episodes: 416 is a possible big episode, as it’s the middle of the arc and it’s right before the show takes off a week for Easter, and of course the Season finale always gets a boost. For perspective, here’s how the Zelena arc fared last year:

312 – 2.4
313 – 2.4
314 – 2.1
315 – 2.1
316 – 2.4
317 – 2.0
318 – 1.7 (Obvious this was as a result of it airing on Easter Sunday)
319 – 2.2
320 – 2.1
322/322 – 2.3

My predictions for the rest of 4B

414 – 2.0
415 – 2.0 or 1.9
416 – (As I said, could be a big episode due to being the middle of the arc and right before a 1 week break) 2.2 or 2.1
417 – (Returning episodes following a break tend to go back up or match the last episode) 2.1
418 – 2.0
419 – 1.9
420 – 1.8
421-422 (Predicting another 2 hour finale, based on scheduling) – 2.2 or 2.1

[RumplesGirl]

14 – 2.0 415 – 2.0 or 1.9 416 – (As I said, could be a big episode due to being the middle of the arc and right before a 1 week break) 2.2 or 2.1 417 – (Returning episodes following a break tend to go back up or match the last episode) 2.1 418 – 2.0 419 – 1.9 420 – 1.8 421-422 (Predicting another 2 hour finale, based on scheduling) – 2.2 or 2.1

I agree with this. I think it’s possible we’ll match our series low of 1.7, but right now I can’t see us sinking below it.

"He was a lot of things to me" "The only conclusion was love"

[nonnie]

http://www.hitfix.com/the-fien-print/tv-ratings-once-upon-a-time-family-guy-madam-secretary-top-sunday
8 p.m. – “Madam Secretary” kept CBS in first for the 8 p.m. hour with 10.805 million viewers and tied for third with a 1.1 rating among adults 18-49.

ABC’s “Once Upon a Time” was second with 6.63 million viewers and had the night’s top 18-49 number with a 2.1 key demo rating.

NBC’s “The Voice” averaged 4.29 million viewers for fourth and also tied for third with a 1.1 key demo rating.

FOX was fourth overall and second in the key demo with “The Simpsons” (3.73 million and a 1.6 key demo) and “Brooklyn Nine-Nine” (3.07 million and a 1.4 key demo).

Read more at http://www.hitfix.com/the-fien-print/tv-ratings-once-upon-a-time-family-guy-madam-secretary-top-sunday#2m1ytelOjk44Gl7E.99

.
.
http://tvbythenumbers.zap2it.com/2015/03/09/l7-ratings-abcs-shark-tank-equals-a-series-high-in-l7/372833/
.
Among Adults 18-49 in the L+7 ratings, ABC has
the #1 drama on Thursday with HTGAWM (5.1 rating),
the #1 show on Friday with Shark Tank (2.6) and the
#1 broadcast series on Sunday with Once Upon A Time (3.7).
.
.

[onceaholic]

I think 4b will definitely average at around 2.0 overall.

Keeper of Regina's bravery

[kranen]

First piece of ‘Enter the Dragon’ ratings news:

In week three news on ABC, drama “Secrets & Lies” built by a minor three percent from lead-in “Once Upon a Time” (#2: 3.6/ 6 at 8 p.m.) with a 3.7/ 6 (#2) at 9 p.m. But the similar overnight performance last week translated into a 2.1 rating/7 share in adults 18-49 for ”Once Upon a Time” versus a 1.4/ 4 for “Secrets & Lies.” And episode two of year-ago Sunday 9 p.m. occupant “Resurrection” (which ultimately fizzled this season) was considerably stronger at a 7.0/10 in the overnights. While not a bust, “Secrets & Lies,” to-date, remains a disappointment. Three week overnight track for “Secrets & Lies”: 4.0/ 6 – 4.0/ 6 – 3.7/ 6.

http://www.spoilertv.com/2015/03/ratings-news-16th-march-2015.html

[kranen]

We have recieved a 1.8 in demos for this week. Hopefully that’ll end up being adjusted up a tenth.

http://www.spoilertv.com/2015/03/ratings-news-16th-march-2015.html

[MatthewPaul]

We have recieved a 1.8 in demos for this week. Hopefully that’ll end up being adjusted up a tenth.

http://www.spoilertv.com/2015/03/ratings-news-16th-march-2015.html

Pretty big drop, though OUAT was still the number 1 show last night. Daylight Savings definitely did a number on all the shows. It’ll probably adjust up to a 1.9, too. Question is, will these numbers drop even more?

[Author]

Posts