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Didn’t know where to post this but I was curious as to why ABC stopped promoting OUAT at major ABC events- I can’t completely remember if this is true but no one in the cast was at Upfronts and there was no OUAT panel at the TCA press tour this year either and barely a mention -I know OUAT was at SDCC and will be at D23 could that be why? But OUAT went to both events last year and still went to upfronts and the TCA tour so I’m confused
Also in response to the article how important are VOD and DVR numbers? Isn’t a shows renewal and cancelation based on its commercial value? As in ad revenue so if you can skip the ads how does that benefit the channel and isn’t that the most important thing benefiting the brand with commercial gain
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Also in response to the article how important are VOD and DVR numbers? Isn’t a shows renewal and cancelation based on its commercial value? As in ad revenue so if you can skip the ads how does that benefit the channel and isn’t that the most important thing benefiting the brand with commercial gain
Everything is looked at but for ads the live, live+SD, and to a lesser extent Live +3 are the focus. Online viewing is important but not nearly as much as live TV viewing for the obvious reason that there are far less commercials in online viewing. ABC probably cares far more about those online numbers than the ad buyers, but it does come down to how much money they can get out of ad buyers which largely depends on live TV viewing.
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