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http://tvbythenumbers.zap2it.com/2016/03/21/broadcast-live-7-ratings-feb-29-march-6-2016/
7 DAY / DVR & STREAMING
13t ONCE UPON A TIME ABC
1.3 L+ SD
2.2 L + 7 day
0.9 7 day increase
69% 7 day % increase.
18-49 demo gain
23 ONCE UPON A TIME ABC
1.3 L+ SD
2.2 L + 7 day
0.9 7 day increase
69% 7 day % increase
.
% INCREASE
25 ONCE UPON A TIME ABC
4012 L+SD (000s)
6105 L+7 (000s)
2093 7-Day Increase (000s)
52% 7-Day % Increase
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.[adrotate group="5"]I think the broadcast companies have found other ways of measuring viewership and 7 day readings are one of them. YOUNGER viewers stream or watch DVR on demand viewing …. those numbers get added … when it is 50 to 70% increase … that is a lot of people…. THE DVR and streaming numbers have been increasing over the last 5 years …
I think same day viewers are composed of families watching together while the DVR and streaming viewers tend to be more individuals and single person viewers.
WHAT DO YOU THINK ???
I think the broadcast companies have found other ways of measuring viewership and 7 day readings are one of them. YOUNGER viewers stream or watch DVR on demand viewing …. those numbers get added … when it is 50 to 70% increase … that is a lot of people…. THE DVR and streaming numbers have been increasing over the last 5 years … I think same day viewers are composed of families watching together while the DVR and streaming viewers tend to be more individuals and single person viewers. WHAT DO YOU THINK ???
They have found new ways but Ad buyers don’t care. Streaming means nothing to them and they actually hate it (there are no ads in streaming); DVR is fine but you can fast foward (so less money). On Demand is good because it forces you to watch ads.
It’s all about the ads, Nonnie. It always has been. It doesn’t matter what OUAT does in streaming. The Ad Buyers could care less.
And that’s a new series low, folks.
"He was a lot of things to me" "The only conclusion was love"Also forgot to say: next week is going to be equally icky; it’s Easter
"He was a lot of things to me" "The only conclusion was love"They have found new ways but Ad buyers don’t care. Streaming means nothing to them and they actually hate it (there are no ads in streaming); DVR is fine but you can fast foward (so less money). On Demand is good because it forces you to watch ads.
It’s all about the ads, Nonnie. It always has been. It doesn’t matter what OUAT does in streaming. The Ad Buyers could care less.
And that’s a new series low, folks.
There actually are ads in streaming, when it comes to Hulu and ABC.com. Even with Hulu’s so called “commercial free” option, ABC primetime shows are exempt from this, and there are still commercials before each episode. AdBlock does not worth with Hulu, either. The real problem is that the ads are not the same ads that were included during the original airing of the episodes, so they can’t be calculated together with the same ratings.
Yeah, next episode airs on Easter, so it’s sure to be quite painful. It should be noted that NBC and CBS will also be airing new episodes that night, so it’s not just ABC. I will not be surprised to see the show go fractional (as in under a 1.0) for that night, but will likely bounce back up a little the following week, based on what happened the last time the show aired a new episode on Easter.
There actually are ads in streaming, when it comes to Hulu and ABC.com. Even with Hulu’s so called “commercial free” option, ABC primetime shows are exempt from this, and there are still commercials before each episode. AdBlock does not worth with Hulu, either. The real problem is that the ads are not the same ads that were included during the original airing of the episodes, so they can’t be calculated together with the same ratings
Ok I meant streaming as the illegal stuff but if we’re talking legal (Hulu, ect) stuff then, right, but when it comes to the the meat and potatoes of TV ad buying, the ad buyers are really looking at those demos. The network cares more about the streaming stuff (except the illegal sort, I suppose, which has zero commercials) but the ad buyers are fairly traditional I suppose.
I will not be surprised to see the show go fractional (as in under a 1.0) for that night, but will likely bounce back up a little the following week, based on what happened the last time the show aired a new episode on Easter.
Based on this week (dropping .2) I’d say we’re going to drop by the same amount, at least, and yes, go fractional. It’s not gonna be pretty. But then we should bounce back at least .1 the following week.
"He was a lot of things to me" "The only conclusion was love"Wouldn’t it be ironic if the worst episode rating wise of the entire series so far is a Hook episode.
All magic comes with a price!
Keeper of FelixBased on this week (dropping .2) I’d say we’re going to drop by the same amount, at least, and yes, go fractional. It’s not gonna be pretty. But then we should bounce back at least .1 the following week.
Here’s something we discussed earlier, that I feel would be appropriate to bring up here. ABC has not had the best luck with their returning dramas this Spring. Scandal, How to Get Away With Murder, and Agents of SHIELD have also returned low after a lengthy winter hiatus. On a related note, OUAT used to be able to inch back up a few tenths following each lengthy hiatus, but that has no longer been the case with Season 5 at all. 5A premiered tying with Season 4’s finale, and 5B premiered tying with 5A’s finale. This is on top of ABC’s new shows failing miserably, with Of Kings and Prophets being the notable recent dud.
Therefore, I wouldn’t be surprised if ABC re-evaluates whether the split-Season scheduling works for their main dramas. Especially with Channing Dungey recently replacing Paul Lee as their president. They could come to the conclusion that the 3 month hiatuses weaken viewer interest in these shows, and it doesn’t help that the filler programming in-between haven’t entirely done well. Galavant and Agent Carter both under-performed as OUAT and SHIELD’s bridge shows. Now the on-and-off scheduling did have its own share of flaws, hence why the split-scheduling decision was made in the first place. It really comes down to which scenario benefits the network more.
Wouldn’t it be ironic if the worst episode rating wise of the entire series so far is a Hook episode.
Not really. Both the character and the actor are difficult to watch, I find. The episodes with less in them have been the better ones so far.
Keeper of Regina's bravery
I wouldn’t be surprised if ABC does test the waters on some shows with the split-season. They’re having a rough year. I just wonder if they’ll try it with shows that are still performing better than others first, to see if that boosts the ratings–Grey’s is probably the best candidate, maybe Scandal. Then if it work, extend it other shows.
"He was a lot of things to me" "The only conclusion was love"
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