WHY are there NO summer re-runs ???

[nonnie]

Maybe we should tell via writing in that they should show re runs and they are disappointing us, missing a great opportunity to get more fans by insisting on having substandard shows on in ONCE time slots.

Even if they do not change their shows… they will know what we think of ABC.

NONNIE
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[Aliasscape]

It’s a money making decision pure and simple. It’s not about winning over fans especially since the target demographic of the dramas, 18-49 year olds, aren’t likely to be indoors at 8pm anyway. (I watch quite the number of summer drama cable programming and not a single one of those shows comes on 8, only 9 or 10. ) If members of the golden demographic didn’t catch Once when stuck inside during cold and snow, the chances that droves of them will be coming in during the sun and surf isn’t that likely.

It’s more lucrative for networks to air shows that are cheaper to produce for the ratings stuff gets in the summer time. Viewership for broadcast television is down in the summer, so it’s just not worth it when they could air some sort of reality show or and get twice the ratings of a rerun.

There are so many avenues for people to catch up nowadays and the DVDs will be released 1 month (minimum) before the new season begins so I’m sure they aren’t concerned no one will be able to catch up that actually wants to. Many people will season pass a show on the DVR and watch it over the summer, besides the online catch-ups. The areas where high speed internet is not available are probably STILL not widespread enough to make reruns worth it.

Networks have recently found that people are fleeing to cable programming because it’s new and original this time of year. The only way they know how to woo people back in the absence of an ability to program their main shows to air year round, is the gimmicks mostly of reality TV.

Also Once is not the type of show that repeats “well”. The best thing for that is a procedural, the CSI/NCIS/Criminal Minds type stuff where a person can tune into any episode and know what’s going on. I’m sure CBS will be airing the most reruns of any broadcast channel this summer but in general, reruns have been going the way of the dinosaurs for awhile now.

[oncefan]

I think they’re doing this to juice dvd sales. I think they would’ve been good anyhow but maybe they think they’ll get more copies bought if there’s no other way to see it really until the dvd set comes out other than paying money to itunes, etc.

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